Born in 1980 in Trento, Ivan Pedri lives and works in Milan. Graduated from classical studies, Ivan studied Industrial Design at the Politecnico. Since 2002 his graphic design and web development works were published for several years in Web Design Index, featuring the best global websites. In those years Ivan entered Giovannoni Design and started working on product design both for the studio and independently. In 2007 he was tutor to Guido Venturini at Accademia di Brera and Domus Academy and later on he worked on Dell Latitude notebook concept, set to become a corporate bestseller. In 2010 Ivan intensified his collaboration with Giovannoni Design, working on several projects in furniture, electronics, home appliances, food and beverage, corporate and brand image fields. In 2012 he was featured on Vogue Design Issue as one of the most interesting Italian product designers. During 2012 Salone del Mobile Ivan held a collective design exhibition at Art Gallery Milan with an installation featuring “boomo”, a latex toy for pets he designed in 2007 for United Pets. In 2014 he is featured in Chiara Alessi "Dopo gli anni Zero" book about the new italian design map and future landscapes. He is now creative director and chief design officer for Geneva Lab, a worldwide renowned hi-end audio company.